In: Psychology
Please explain why did you come up with that answer.
In the news, surveys are used to elevate stories beyond the few people who may get quoted in an article. Stories have far more power if we know they reflect something that’s happening to a significant proportion of people versus just a handful.
Similarly, in customer service surveys, one should know whether an angry customer is expressing a unique or common complaint. Likewise, one happy customer does not mean a startup is on its way to a huge IPO. Surveys can help gauge the representativeness of individual views and experiences.
When done well, surveys provide hard numbers on people’s opinions and behaviors that can be used to make important decisions. Just as aspiring politicians are certainly more apt to win election if they understand what voters really want, the manager of a little league team is more likely to succeed if he can quickly identify problems in a training program by surveying coaches and parents.
The answer is Survey. A survey is a data collection tool used to gather information about individuals.