Question

In: Economics

The Brown Company follows a market-oriented approach, whereas The Columbia Company believes in a sales-oriented approach....

The Brown Company follows a market-oriented approach, whereas The Columbia Company believes in a sales-oriented approach. Considering their approaches, it is evident that _______ has/have an advantage in today’s marketplace because it/they finds/find out what customers want and what they need.

Group of answer choices

The Brown Company

neither

both

The Columbia Company

Solutions

Expert Solution

The Brown Company.

Explanation:

The Brown Company follows a market oriented approach whereas the Columbia Company believes in a sales-oriented approach.Considering their approaches it is evident that the Brown Company has an advantage in today's market place because it finds out what customers want and what they need.Whereas the Columbia Company which believes in a sales-oriented approach mainly focuses on greater sales, manufacturing and earning higher profits rather than taking into account customer wants and needs which are crucial for survival of the business in long run.Therefore,the Brown Company has an advantage in today's market place.

Rahul Sunny answered 2 years ago
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