Question

In: Operations Management

You should describe how you are going to communicate the benefits of your Alexa Echo product...

You should describe how you are going to communicate the benefits of your Alexa Echo product to your target market. Be sure to use some combination of the following to promote your product: Traditional Advertising—TV, radio, newspapers, magazines, billboards, and direct mail Online Media—Websites, social media, and blogs Sales Promotion—Free samples, coupons, point of purchase displays, trade shows, and product demonstrations Publicity—Press releases, product launches, special events, community involvement, writing articles, and testimonials Personal Selling—In-store salespeople, outside salespeople, inside salespeople, and sales training

Solutions

Expert Solution

Online Methods for Promotion

  • Send a Email to all the Youtubers about the launch of new product and live stream it on Social media platforms.
  • Promoting alexa skills and benefits through traditional advertising platforms.
  • Promoting Alexa with public figure and even through Hastags on Social media platforms Example :- #alexa.
  • Promoting through influencers by way of Blogs by arranging givaways.
  • Mobile Advertisement Includes Mobile Web Banner, SMS, Etc.
  • It can also be promoted through E-Commerce websites.

Offline Methods for Promotion

  • Arranging Marketing Campaigns in different cities through community involvement.
  • Even you can promote it by Print Advertisment (Newspapers, Magazines).
  • As for surviving in current market we can provide them with Coupons And Offers.
  • Promoting it through sales person.
  • Alexa Echo can be sold on Retail Stores.
  • It can also be promoted by different sales method.
  • Even if some of the promotion methods are successful people can get thorugh Alexa Echo through Mouth Publicity.

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