In: Operations Management
You should describe how you are going to communicate the benefits of your Alexa Echo product to your target market. Be sure to use some combination of the following to promote your product: Traditional Advertising—TV, radio, newspapers, magazines, billboards, and direct mail Online Media—Websites, social media, and blogs Sales Promotion—Free samples, coupons, point of purchase displays, trade shows, and product demonstrations Publicity—Press releases, product launches, special events, community involvement, writing articles, and testimonials Personal Selling—In-store salespeople, outside salespeople, inside salespeople, and sales training
Online Methods for Promotion
Offline Methods for Promotion