In: Psychology
Using natural observational techniques is one way to examine
variables of interest and gather information to understand a
specific topic or area of research. However, results can vary
depending on the environment or type of observation used.
Specifically, when using naturalistic observation to gather data,
external validity is controlled for but internal validity is very
low. Therefore, it is difficult to determine if behavior changed
via condition or extraneous variables. For example, a researcher
wanted to examine employee production rates under various factory
conditions, such as lighting and temperature. To examine changes in
behavior via specific variables the researcher observed the
employees under each condition (low temp. ,high temp., low light,
etc.). Results suggested when the amount of lighting increased, the
amount of production increased as well. However, further analysis
revealed production ONLY increased DURING the observations,
suggesting employees were responding to the researchers presence
not the lighting or temperature. This is generally referred to as
the "Hawthorne Effect"
Case study:
An in-depth study of one person. In a case study, nearly every
aspect of the subject