Question

The Hangover Part II has been a hotbed of intellectual property issues. Warner Brothers recently settled a lawsuit brought by the tattoo artist who did Mike Tyson’s facial tattoo that was then replicated on a character in the movie. Please read Problem 4 on page 549 of the book (Chapter 15) and answer the following questions:

What is the issue in the use of trademarked products in artistic works?

Why is Louis Vuitton so concerned about the use of its products in a film such as the Hangover Part II?

thanks I have received above answer I need
but I need good conclusion

Answer 1

What is the issue in the use of trademarked products in artistic works?

According to Hangover II, there is some part of this movie show a tattoo on actor’s face that looks similar with the tattoo on Tyson’s face was crated by S. Victor Whitmill. Warner Bros. was sued because using that tattoo by without permission of artist. Trademark is known as a symbol, names or other which can be used for recognizing a product or a service. So, if any trademark is used without owner’s permission, it is the illegal.

Why is Louis Vuitton so concerned about the use of its products in a film such as the Hangover Part II?

Due to the passage, Louis Vuitton sued Warner Bros. about using its product in Hangover II because in the scene, there is using the bag marked LVM and the character said that “Be careful, that is … a Lewis Vuitton.” This bag is look confusingly similar with Louis Vuitton. Moreover, the Chinese-American company made that bag so it can harm to Louis Vuitton, which some people may confuse with the brand. So, Louis Vuitton concerned that consumer will be confused into believing that bag is the real one, which the brand approved to use it in the film even they did not approve in the fact.