Silven Industries, which manufactures and sells a highly
successful line of summer lotions and insect repellents, has
decided to diversify in order to stabilize sales throughout the
year. A natural area for the company to consider is the production
of winter lotions and creams to prevent dry and chapped skin.
After
considerable research, a winter products line has been developed.
However, Silven’s president has decided to introduce only one of
the new products for this coming winter. If the product...