In: Operations Management
Compare Market Exchange with Strategic Partnerships on the basis of Product, Market and Supplier Characteristics using examples
A market exchange is any time two or more people trade goods or services and the strategic partnership is a agreement between brands or it is a relationship between two companies.the following are the important stategic partnerships.
1. strategic marketing partnership: This type agreement is mainly beneficial to small group of businesses with a limited selection of products and services to offer the customers. exapmle:taken as automotive industry, such as the Toyota IQ also being marketed as the Aston Martin Cygnet
2. strategic supply chain partnership: Supply chain partnership to understand taken as an example of film industry, the movies are typically made in a supply chain method. A comparitively small production house will handled by the filming and post production, large studio will handle fianacing, marketing and distributing the film.
3. strategic product partnership: It is a unique and products built internally, when the partnership created through ability to iteratenis hamsturng by the partner's technical dependencies, capabilities and differing priorities. for example,spotify and uber, the spotify users can listen to their music when they take ant uber