In: Operations Management
Critically compare the balanced mode of co-creation with Provider-Driven and Client-Driven modes of service co-creation framework
Balanced | Provider Driven | Client Driven |
Balanced mode combines both the market (which the client will be knowing better) and technology (which the crowd will be knowing better) orientations. | Providers / customers will be always have new / innovative ideas or technologies which clients can absorb. But this menthod may overelook best practices which other clients may be following. | Innovations / services will be focused more on the needs of known clients as the company will be more in touch with them and may overlook the needs of new customers. |
Strategic congruence between providers and clients based on balanced interests will improve current and future value co creation. | Provider driven method may create innovative services that may not exist otherwise. | Clients will be better knowing the needs of existing customers by which they can optimally serve them. They will have tailor made solutions which they already will be delivering. |
Balanced mode will enable a win-win feeling which will be emotionally satisfying to both the provider and clients while co creation. This can be beneficial in the long run. | This mode may pose challenges concerning clients' willingness to approve of the service providers' priorities. | Over focus on clients' needs may for biases in relationships. This may reduce the reporoducibility of services. |
Complex and contradictory interests in partnership oriented relationship may pose challenges for collective value creation. | Running after clients to adapt services may lead to economic and social burdens. This may evoke friction in relationships. | Client will remain sensitive to any hesitation from providers side to invest in client driven services. This can also adversely affect relationships. |
Both service providers' and clients' capabilities needs to be effectively utilized for effective co designs. | Service providers will be proactive in exploring innovations for the future. | Client lead co creation models will challenge providers to adapt their capabilities to meet clients' requirements. |
Services will be integrated to both the client's needs and the provider's wants. | Service providers will be willing to accept business risks. This will involve creativity but can be adverse for business. | Clients shall be able to exploit the providers resources to achieve effective co creation. |
Aspiration to cooperate and commit to common goals will be there in the case of balanced mode. | Courage should be there to prioritize innovative ideas over existing ones. | Effective responsiveness to existing conditions will be marked as examples of the activity of service providers. |
Balanced co creation requires openness and trust among the parties involved. | Clients will have to be satisfied with existing services. | Clients' trust that they will be served and finding new ways for that will drive innovation. |