Do you find ads popping up, that are based on your past searches and clicks, to...

Do you find ads popping up, that are based on your past searches and clicks, to be convenient to your online experience? Or would you rather, ads specific to you, not come up?

Expert Solution

You’re searching for a camera, a pair of shoes or a kitchen gadget online and then you see an ad for it immediately on Facebook, or any other social media or your browser.

They can sometimes be very convenient as they can show the relevant choices and preference and make the whole online experience connected and personalised for me. But sometimes they can be annoying and raise privacy concern

Online targeted advertisements use data from your browser to make marketing more personalized. Special algorithms then look at your website visits and searches over time to predict your preferences and show ads you may be interested in

The personalized ads are a result of cookies and an IP address. Cookies are text files in your browser that track information you’ve searched. Your IP address is kind of like your house address and shows where you are located. The balance between both of them is what gives the information to advertisers.

jeff jeffy answered 2 years ago

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