Question

What are the major elements of Vail Resort’s competitive strategy in the destination resorts industry? How well do the pieces fit together? Is the strategy evolving?

Answer 1

Vail resorts is utilizing a combination of different strategies to achieve distinct place in a highly competitive market segment. It is adopting features of growth/ expansion, diversification and focus strategy to improve its business outcomes. The major elements of its corporate, business and operational level strategies are listed below:

1) Targeting mountain area to offer best quality accomodation

2) Organically designed business policies and structure

3) Higher quality of lodging services

4) Development of its own infrastructure as well as development of real estate in US domestic market

5) Growth and development in ancillary business services like ticket bookings, personalized meals etc.

In true sense, it is developing unique business model along with strategic planning against its competitors. It used to provide customers awesome experience so that they visit again and again. We can say it has achieved strategic fit due to match between its business goals and pursuit of its business operations.  

Strategies will emerged spontaneous basis as there will be a practice based strategic development by Vail Resorts. By focusing to mountain area and real estate based development model , It has developed a strong capabilities and strengths to capture and serve huge customers base.