Question

Music has meaning, and PANDORA wants to know what it means to 18-24-year old’s.  What “social” attributes of music are most attractive to them (Q19_b)and how does this attraction differ between gender (Q36).To receive full marks:

1. state the null and alternative hypotheses;
2. state the correct type of statistical analysis that would be required:
3. using the table(s) provided below, showing SPSS results, provide a written interpretation of test statistic(s), the significance level(s) and answers to the following questions:

• Do you reject the null hypothesis?
• What do these results mean for management?            

SPSS DATA Output:

Q19b.Please rate the following “social” attributes of music streaming services based on their importance.

Q36 How do you identify?

		Sum of Squares	df	Mean Square	F	Sig.
Popularity among friends	Between Groups	0.664	2	0.332	0.246	0.782
Sharing what I'm listening to on social media	Between Groups	1.576	2	0.788	0.667	0.514
Sharing playlists with friends and family	Between Groups	4.711	2	2.356	1.388	0.252

Answer 1

The One-Way ANOVA test is used here.

The hypothesis being tested is:

H₀: There is no difference between popularity among friends

H_a: There is a difference between popularity among friends

The test statistic is 0.246.

The p-value is 0.782.

Since the p-value (0.782) is greater than the significance level (0.05), we fail to reject the null hypothesis.

Therefore, we cannot conclude that there is a difference between popularity among friends.

The hypothesis being tested is:

H₀: There is no difference between sharing what I'm listening to on social media

H_a: There is a difference between sharing what I'm listening to on social media

The test statistic is 0.667.

The p-value is 0.514.

Since the p-value (0.514) is greater than the significance level (0.05), we fail to reject the null hypothesis.

Therefore, we cannot conclude that there is a difference between sharing what I'm listening to on social media.

The hypothesis being tested is:

H₀: There is no difference between sharing what I'm listening to on social media

H_a: There is a difference between sharing what I'm listening to on social media

The test statistic is 1.388.

The p-value is 0.252.

Since the p-value (0.252) is greater than the significance level (0.05), we fail to reject the null hypothesis.

Therefore, we cannot conclude that there is a difference between sharing what I'm listening to on social media.