Question

In: Operations Management

what is Kroger's Market Profile?

what is Kroger's Market Profile?

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Expert Solution

The Kroger Co. operates as a retailer in the United States. The company operates supermarkets, multi-department stores, marketplace stores, and price impact warehouse stores. Its combination food and drug stores offer natural food and organic sections, pharmacies, general merchandise, pet centers, fresh seafood, and organic produce; and multi-department stores provide apparel, home fashion and furnishings, outdoor living, electronics, automotive products, and toys. The company's marketplace stores offer full-service grocery, pharmacy, health and beauty care departments, and perishable goods, as well as general merchandise, including apparel, home goods, and toys; and price impact warehouse stores provides grocery, and health and beauty care items, as well as meat, dairy, baked goods, and fresh produce items. It also manufactures and processes food products for sale in its supermarkets; and sells fuel through 1,537 fuel centers. As of March 25, 2020, the company operated 2,757 retail food stores under various banner names in 35 states and the District of Columbia, as well as an online retail store. The Kroger Co. was founded in 1883 and is based in Cincinnati, Ohio


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