If a meet restaurant is selling now items that they haven’t sell before such as toilet...

If a meet restaurant is selling now items that they haven’t sell before such as toilet paper. How is the restaurant initiative relates to categorization? (Related to levels of categorization/goal derived categories/superordinate level/basic level/subordinate level) (position a product/ identify competitors/ create an example product)

Expert Solution

Categorization: If a meat restaurant , sells a product that is new to them, for example a toliet roll/paper, it will be a called as Diversification as the market is new and the products are also new.

	New Market	Present Market
New Product	Diversification	Product development
Present Product	Market Development	Market Penetration

This is a high risk scenario, as the restaurant owner may not have the experience of manufacturing a toilet paper and selling it. He may have to carry out a research to understand the target market, pricing strategy, in addition to competetion.

Positioning: Toilet paper can be positioned as a hygiene product, in the FMCG (Fast Moving Consumale Goods)industry. Toilet paper has a large market as it is widely used for personal hygiene. Target markets can be hospitality sector, which includes, hotels, restaurants, shopkeepers, households, hospitals, clinics, gas stations, restrooms/public toilets, infact all places which have a washroom/loo/toilets.

Competitors: The competetiors for toilet paper can be soap/liquid soap, foam based soap, hand dryers, Hand Sanitizers which can act as a substitute for Toilet Papers. In addition, hands free /water jet enabled toilets also reduce the use of toilet papers.

keosha answered 3 months ago

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