Question

QUESTION 5

1. This display area enables customers to view merchandise from a distance without being crowded by racks or people.

		end caps
		dressing rooms
		walls
		promotional areas

QUESTION 6

1. Retailers attempt to design their stores in a manner that motivates _________________  ___________________.

		thoughtful browsing
		shopping convenience
		unplanned purchases
		quick sales QUESTION 7 Customer satisfaction decreases if customers do this. have to wait in checkout lines too long feel others who arrived later are checked out before them experience website inadequacies all of the above QUESTION 10 Store employees should allow customers to air their complaints without ______________________. frustration interruption bias judgement

Answer 1

Question 5 :

Answer : Walls

Explanation : Because retail floor space is often limited, many retailers increase their ability to store an extra stock, display merchandise, and creatively present a message by utilising wall space. It helps customers feel more comfortable because they are not crowded by racks or people and they can get a perspective on the merchandise by viewing it from distance.

Question 6 :

Answer : Unplanned purchases

Explanation : Store design has a substantial effect on which products the customers but, how long they stay in the shop, and how much they spend during a single visit. Thus retailers attempt to design their stores in a manner that motivates unplanned purchases.

Question 7 :

Answer : All of the above

Explanation : All the options are reasons that can lead to decrease in customer satisfaction. Waiting in long check out lines and especially when we see somebody arrive later check out before us will all make the customers feels dissatisfied by the services. Website inadequacy is also a reason for decreasing the customer satisfaction.

Question 10 :

Answer : Interruption

Explanation : The most important thing while we are dealing with customer complaints is to listen actively to what he is saying. As he's talking we should not plan out what we are going to say when he is done. We have to listen him carefully without interruption till the customer fully explained his complaint.