Question

In: Economics

From a managerial point of view, marketing is about identifying and satisfying customers’ needs. Critics, however,...

From a managerial point of view, marketing is about identifying and satisfying customers’ needs. Critics, however, suggest that marketing goes beyond identifying needs but actually creates undesirable needs. For example, critics contend that young women are filled with body image concerns because marketing messages directed at selling products to these women are filled with images of impossibly thin, beautiful women. The underlying message is that there is a link between thinness and popularity and leads young women to strive to live up to artificial stereotypes, and perhaps indulge in destructive eating behaviors. In another example, critics cite examples of marketers advertising $200 sneakers to economically disadvantaged youth who feel that they need to buy those sneakers to feel good about their self-esteem. In the end, they end up spending far more money on expensive sneakers that they really do not need.

What do you think? Does marketing shape consumer needs and wants or does marketing merely reflect the needs and wants of the consumers?

Solutions

Expert Solution

Marketing shapes consumer needs and wants”

As human beings, we all need to eat, drink, breathe, sleep, and need shelter. We all have some needs and wants. Marketing has a strong influence on what the customers buys. Nowadays there are many companies compete each other, because of our needs and wants. They try to satisfy our needs and wants by doing so many ways, example by advertisements, sales promotion, direct marketing, sales promotion, etc.Through Advertisements people are made attracted to products and services or we can say demand for those products and services is crested in their mind.

Marketing merely reflects the needs and wants of consumer”

As customers, we always want quality products, which satisfy our needs and wants. Customers are looking for products and services with best combination of price, quality, and availability. As a human, we are different. There are segmentation by age, gender, nationality, lifestyle, income, and many others segmentation. Marketers provide the goods and services required by consumers.Firms will give importance to producing those goods and services that are most required by customers and it will help in satisfying the needs of customers and also help the firms earn high profits.

Conclusion

According to my view marketing shape consumer needs and wants because the items that consumers need that are necessities, they would buy even if there wasn’t any marketing towards that product. An example of this would be soap, toilet paper, toothbrushes, etc. Even though there are different brands that make these products, consumers would still buy them without any marketing tactics involved. When a consumer sees a product on commercial it was most likely that they do not want it before the commercial was seen. But after the commercial, it makes the consumer want to obtain that product, thus creating an undesirable need. For instance, when the iphone 5s came out, I did not need a new phone. After seeing the commercial for the latest apple product, it made mewant to get that phone even though I did not need one. Since a majority of the people around me has an iphone it made me want to purchase the new phone in order to fit in with the society. Therefore, marketing creates needs and wants for consumers instead of satisfying customers’


Related Solutions

From the point of view as a manager discuss the key to securing publicity and identifying...
From the point of view as a manager discuss the key to securing publicity and identifying your target market and developing a well-thought-out public relations campaign.
Critics of the Environmental Impact Assessment process argue that, from the proponent’s point of view, all...
Critics of the Environmental Impact Assessment process argue that, from the proponent’s point of view, all impacts can be “engineered” i.e. be mitigated against. Do you agree with this statement?
From a marketing concept point of view, is it wrong to sell cigarettes? Defend your position.
From a marketing concept point of view, is it wrong to sell cigarettes? Defend your position.
While most of the marketing process is concerned with meeting the needs of customers, it is...
While most of the marketing process is concerned with meeting the needs of customers, it is extremely important to identify and understand your competitors. The development of your marketing mix strategy will be heavily influenced by what strategy your competitors are using. You will learn there are two types of competitors, direct and indirect. Direct competitors offer consumers a product that is almost identical to yours. Indirect competitors offer a different product that meets the same consumer needs as your...
Describe ejaculation from the point of view of the sperm
Describe ejaculation from the point of view of the sperm
Module 06 Discussion - Schizophrenia from Patient's Point of View Think about a client with schizophrenia...
Module 06 Discussion - Schizophrenia from Patient's Point of View Think about a client with schizophrenia that you know about from personal, work or clinical experience, or from news media or other sources. Describe the individual. What are the positive and/or negative symptoms? What are the person's struggles? What treatments have been tried and failed? What works? If you were that person, what would you like to tell your nurse about yourself, your needs, and your fears? Please provide evidence...
from a business point of view ( not psychological ) : a. Explain the meaning of...
from a business point of view ( not psychological ) : a. Explain the meaning of values from a business point of view ( 100 words ) b. explain how values impact innovation and entrepreneurship from a business point of view (300 Words) ... u can use some of the following values as examples : - ‘Universalism’ is a value type that gives priority to social justice and tolerance for all. - Benevolence’ means promoting the welfare of other people....
Discuss the development of self from a sociological point of view.
Discuss the development of self from a sociological point of view.
“The best marketing strategies aren’t top down, they’re outside in, starting with the customers’ needs and...
“The best marketing strategies aren’t top down, they’re outside in, starting with the customers’ needs and wants.” Critically analyze this statement using Amazon as your case study organisation.
“The best marketing strategies aren’t top down, they’re outside in, starting with the customers’ needs and...
“The best marketing strategies aren’t top down, they’re outside in, starting with the customers’ needs and wants.” Using Amazon show whether customer voice drives strategic marketing decisions in this organization.
ADVERTISEMENT
ADVERTISEMENT
ADVERTISEMENT