In which element of the marketing-mix have Tommy operating practices been the most standardized globally? Why...

In which element of the marketing-mix have Tommy operating practices been the most standardized globally? Why has this been possible and desirable? Rlated to the Tommy Hilfiger Case Chapter 17 Case Study International Business 15th Edition

Expert Solution

Marketing Mix is a set of marketing tools, that a business uses to acquire its marketing objectives in the target market. 4 P's (elements) of marketing mix are :

Product
Price
Place
Promotion

Tommy has achieved heights of sucess since its market entry in late 1980's. Its achievements are immense in international markets, in regards to catering various markets in a uniquely nice way. It has made it important place in two of the most developed markets, US & Europe, and is even trying to coordinate respective operations & designs. The brand has been able to accomlplish all these due to its standardised promotion & branding strategies. The standardised promotion assist it in attaining a universal prestigious brand image, which strikes the right balance between product quality general uniformity & specific adaptation. This makes it a trustworthy brand for sellers to store & for buyers to buy.

Rahul Sunny answered 2 years ago

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