Question

Describe all the four factors of Finagle A Bagel's marketing mix. which are most likely to be affected by external forces in the marketing environment?

Answer 1

Finagle A Bagel is running its bakery business since 1998. Its marketing mix can be described as follows:

1) Product:

It offers high quality Bagel produced through hand-boiling, hand-baking, hand seeding, hand-flipping and hand-baking process. It made up of all the natural ingredients.

2) Price: It offers competitive pricing to its Bagel across the USA. It offers premium Bagel too without compromising the higher cost of production.

3) Place: It distribute its products through wholesale, retail and other shopping channels. One can purchase it via Amazon websites too. It believes in intensive distribution.

4) Promotion:

It utilizes almost every type of advertising and promotion methods. It gives ads in local newspapers, pamphlets, door to door selling, and online advertising on social media, and TV commercials. It believes in referral marketing so offer discount codes on time to time.

In these 04 elements, Price and Promotion methods might be influence by the policies of a federal and state government. Even, market forces like supply demand etc. will impact the pricing decision of the Bagel. In the time of recession or other economic down turn, its export business might be affected. Inflation will also give negative impact to its business. Tax policies of government also influence its profit margin.