Question

In: Operations Management

Which element of the retail marketing mix relates to atmospherics? a. product b. presentation c. price...

Which element of the retail marketing mix relates to atmospherics?

a.
product

b.
presentation

c.
price

d.
personnel

e.
promotion

f.
place

QUESTION 12

Which is the only gap in the gap model of service delivery where the gap can have either a positive or negative outcome?

a.
Gap 1

b.
Gap 2

c.
Gap 3

d.
Gap 4

e.
Gap 5

QUESTION 13

A third-party logistics company (3PL) would be classified as what?

a.
a product provider

b.
a service provider

c.
neither a product nor a service provider

d.
they could be either

QUESTION 14

Because of the pressure to serve the maximum number of people possible, nonprofit organizations often adopt this targeting strategy by default.

a.
user

b.
niche

c.
multi-segment

d.
undifferentiated

QUESTION 15

This characteristic of service organizations helps explain why airlines and hotels often utilize dynamic pricing models.

a.
inseparability of production and consumption

b.
perishability

c.
intangibility

d.
heterogeneity

QUESTION 16

Coca-Cola has offered a range of options for Coke, including Vanilla Coke and Cherry Coke. While these two are still available, they recently introduced new Cherry-Vanilla Coke. This is an example of what?

a.
product line contraction

b.
re-branding

c.
product line extension

d.
product modification

QUESTION 17

Which function of a channel intermediary relates most closely to providing financing to retailers?

a.
logistical

b.
consulting

c.
transactional

d.
facilitating

QUESTION 18

Of the five dimensions on which customers evaluate the quality of a service, this one relates to quickly responding to customer inquiries, often on a 24/7 basis.

a.
assurance

b.
reliability

c.
responsiveness

d.
tangibles

e.
empathy

QUESTION 19

What is one of the primary reasons firms increase the width of their product mix?

a.
market penetration

b.
reduce risk

c.
offer more options to their target market

d.
achieve advertising economies

QUESTION 20

This is one of the more important, if not the most important, metric to measure retail success.

a.
employee productivity

b.
year-to-year same store sales

c.
atmospherics

d.
contribution per square foot

Expert Solution

11. b

Atmospherics are the elements related to ambience and presentation of products in the retail store.

12. e

Gap 5: Gap between experienced service and expected service of the customer can create positive word of mouth or negative word of mouth of the customer about the company

13. b

A third party logistic provider (3PL) will provide outsourcing services to the organization..

14 d

Non profit organizations often adopt undifferentiated straegies with the aim to serve maximum number of people

15.d

Dynamic pricing model offers different prices to different customers depending upon their willingness to pay which indicated heterogeneity

16 d

Product line extension is vanilla coke and cherry coke. Coca Cola had made major alternation or modification to their formula and came with Cherry Vanilla Coke.

17. d

One of the Channel intermediaries function is facilitating which indicates to provide financing to retailers

18.c

Responsiveness is willingness to help customers by providing prompt service

19. c

Expanding the width can provide more product lines for the product and aids in satisfying the needs and wants of the consumers.

20 d

Sales per square foot or contribution per square foot is the most important metric to measure retail success

Formula= Total instore sales/selling area in square foot

PLEASE UPVOTE IF YOU LIKE MY ANSWER

keosha answered 2 months ago

Which is not a component of the marketing mix? Place Price Product People Which of the...

Which is not a component of the marketing mix? Place Price Product People Which of the following equations is correct? closing inventory = beginning inventory - purchases + withdrawals closing inventory = beginning inventory + purchases - withdrawals closing inventory - beginning inventory = purchases withdrawals = closing inventory - beginning inventory + purchases According to the Fundamental Accounting Equation, ________. liabilities = assets + equity assets = liabilities assets = liabilities + equity operating income = revenues - expenses...

Services create special needs for the marketing mix. For each element of the marketing mix explain...

Services create special needs for the marketing mix. For each element of the marketing mix explain how the marketing mix needs to be adjusted for services.

Designing a marketing mix (product, price, placement and promotion) is one of the critical challenges for...

Designing a marketing mix (product, price, placement and promotion) is one of the critical challenges for marketers, especially implementing a balanced combination of each component. This is even more challenging for services products because of their intangible characteristics. So/For this reason, marketers need the “extended marketing mix” components (for example people, process, and physical evidence) for services product marketing. Considering the current crisis created by the Covid 19 virus, write an essay on how service producers in Australia (for example...

The 4 P's of the Marketing Mix are Product, Promotion, Place, and Price. Choose a company...

The 4 P's of the Marketing Mix are Product, Promotion, Place, and Price. Choose a company that expanded outside of its home country and discuss how it tweaked each of the 4 P’s to adapt to the new economic, political, social, religious, and cultural environment.

GPS WATCHES submit the marketing mix section of your Marketing Plan. Include the Product, Price, Place...

GPS WATCHES submit the marketing mix section of your Marketing Plan. Include the Product, Price, Place and Promotion sections in detail. Also, draft a description of your target market. Word count requirement: A minimum of 800 words total is required for this draft of your Marketing Plan. A paragraph or two per area, such as about the product, the pricing strategy, among other terms is expected.

In which element of the marketing-mix have Tommy operating practices been the most standardized globally? Why...

In which element of the marketing-mix have Tommy operating practices been the most standardized globally? Why has this been possible and desirable? Rlated to the Tommy Hilfiger Case Chapter 17 Case Study International Business 15th Edition

Which of Marketing Mix needs marketing research the most?

Briefly explain the following ‘product’ terms: a) product mix, b) product line, c) brand elements, d)...

Briefly explain the following ‘product’ terms: a) product mix, b) product line, c) brand elements, d) sub brands. What is the rationale for P&G utilizing ‘individual branding’ strategy for its line of detergents rather than a ‘family branding’ strategy (all detergents under one brand name with some sub brands).

Promotional strategies (include your marketing mix: product, price, place, and promotion). For opening a salon suites....

Promotional strategies (include your marketing mix: product, price, place, and promotion). For opening a salon suites. In Miami. 20 rooms available please do all for a thumbs up. Thank you

1# The most challenging element of the marketing mix to get right when putting together a...

1# The most challenging element of the marketing mix to get right when putting together a new product marketing strategy is a Packaging b Promotion c Place d Product e Price 2# Often, this element of the marketing mix is the key to getting a premium price for products and services a People b Presentation c Place d Packaging e Promotion 3# Which pricing strategy is used when marketers set a relatively low price to obtain high market share at...