Question

choose a international product and create a value chain of it ..and write down any 5 taglines of the company and describe it whether it is product based or marketing based

Answer 1

International product - Dove

Value chain analysis of Dove -

• Inbound logistics - this activity involves a strong relationships development with the suppliers. This process involves high focus of company to the every aspects of all the transformation of product starting from raw materials to finished good.
• Operations - this stage of activities include analysis of various operational activities of the product.
• Outbound logistics - this stage of activity include all the activities which are highly responsible for the delivery of the product to the customer via different intermediaries.
• Marketing and sales - this stage of activity include highlighting all the benefits of the product and all the differentiation points been offered buy the product in order to to attract the customers as much as possible. Activities like advertisement, various promotional activities, channel selection etc are being involved in this stage of activity.
• Services - this stage of activity involve all the pre sale and post sale services which are being offered by the product which will help out in developing more customer loyalty for the product.

5 tag lines of Dove -

1. The secret of beautiful hair - this tagline clearly signifies the products' speciality in providing beautiful hair. It is product based tagline.
2. Put your best face forward with Dove - this tagline is marketing based tagline as it describes dove in order to provide best face.
3. You are more beautiful than you think - it is product based tagline, it signifies the beautifulness which describes the quality of its product and output it provide to the person.
4. Real beauty from real care - it is product based tagline as it signifies beauty and care where care is being provided by its product.
5. Give your hair just the right level of care - it is marketing based tagline, as it is describing its product to provide right level of care. In this tagline, level term is showing the comparison of dove with other products in the same product line.