Question

Consider you are opening a tuition academy near a renounced school within the city of Lahore. Which type(s) of promotional channels would you employ to attract customers and why? (Hint: Not all promotional channels are viable in every situation! (subject entrepreneurship )

Answer 1

Following are the promotional channels to attract customers

1. Use of television - Use of TV channel which is mostly viewed within Lahore to advertise about tution academy during TV serials, because most of the family members of the students are closed with tv channels, tv serials. that will attracts attention.

2. Use of SMS- Using message through mobiles can be helpful to attract customers. In this present time humans are connected with their mobiles, they cant live without their phones. So this is the most effective channel to advertise.

3. Emails -Through the electronic mails, a company may reach to the person who is doing work online. This is the medium through which peoples can be attracted.

4. Using Social media - Facbook, whatsapp, tweeter, instagram are the social media that can be used to attract customers. Most of the peoples in the world are using social media, every person having account on facebook, whatsapp, instagram, so advertisemnet through social media helpful to attract customers.

5. News paper - Every day morning peoples read news papers, therefore it is useful promotional channel to attract customers.

6. Brouchers - Brouchers can be used to marketing of the business.

7. Poster - Posters are useful medium for advertise that may attracts attention of public when they commute.

8. Pampahlet - This method is useful because that pampahlets are directly given to the peopls to read and to keep with them. So that is useful promotion channel.