In: Operations Management
1) What are the economic conditions of globalization that allow
Uber to function across the world?
2) What are Uber's legal and regulatory challenges in the US? In
other parts of the world?
3) What role has technology played in the emergence of Uber as a
large, global corporation? How do you see this changing in the
future?
4) Can you identify any social or cultural contexts in the global
environment that impact Uber's operations?
5) What do you think Uber should do to adapt its strategy in
response to global challenges and opportunities?
Ans 1- Conditions that allow the Uber to function across the world: -
· Global economy goes down due to this person are avoiding to buy new car and get the rented through Uber.
· Buy and maintenance of new car is to high vs getting the vehicle through Uber.
· In Globe economy any time recession may come this also the one reason to avoid the new car or car lone.
· This provide the more income for the taxi.
Ans 2- Uber’s legal and regulatory challenges in US and the other part of world: -
· In Us - New York court dismissed Uber’s lawsuit challenging a city law limiting the number of licenses for ride hailing services.
· Uber face are laws in California that to treat drivers as employees rather that independent contractor.
· Changes in laws can also affect how Much Uber pays in taxes.
· Some Countries and Airport have banned ride- sharing companies altogether.
Ans 3- Technology played very important role in the success in the Uber in global corporation.
· By the effective mobile app, the user can take the service on his mobile itself.
· Technology has incorporated the Map in the app itself to help the users.
· Users can know the charges on his mobile and he has to choose to take the car on rent or not.
· Uber’s can come in commercial vehicle also in future.
Ans 4- Social or cultural context in global environment –
· Uber provide the women driver in India to improve their social status.
· Uber has provided the customer satisfaction with it’s services like feed back of drive this also can improve the global presence in market, as user take its service in other countries also.
Ans 5- There are some intensive growth strategies that the brand can use the grow their market share and their market presence.
Strategies are – Market penetration, Market development, Product development and diversification.