Question

1. Fashion Marketers can obtain a wealth of information from their own market customer databases.
   True
   False

QUESTION 4

1. One of the largest sources of secondary data is the federal government and its various agencies.
   True
   False

7 points   

QUESTION 5

1. Marketing Research is used when a business needs to define the overall size and makeup of the customer base for a product.
   True
   False

QUESTION 6

1. 
   
   The type of research in which data is collected once from a random sampling of people, offering a snapshot of statistics or opinions at a particular point in time, is called.

		Longitudinal study
		Cohort study
		Cross -sectional study
		Trend study

QUESTION 7

1. The most commonly used technique for gathering data is the focus group.
   True
   False

Answer 1

Q Fashion Marketers can obtain a wealth of information from their own market customer databases.

Ans True

Reason - They can analyse the data from their own customer database and arrive at sale patterns and based on that they can plan their inventories which will resemble sales trend.

Ans 4) True

Reason - Secondary data is usually the data that is fetched by companies from organisation which earlier have completed some analysis so federal government and other agencies are involved in surveys for policy making and these companies use that as a secondary data

Ans 5) True

Reason - Based on market research major decisions on Inventory policy, marketing techniques and financial modeling is done and hence a complete customer behaviour and trend has to be studied properly

Ans 6) Cross-sectional study

Reason -Question itself is the Standard definition of cross-sectional study

Ans 7) True

Reason -This is the most commonly used technique wherin the end user of the product are called in groups and their feedback is taken on the qualitative and quantitative aspect of the product.

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