Question

In: Operations Management

The purchase decision is critical in driving customers to pick which company they will do business...

The purchase decision is critical in driving customers to pick which company they will do business with. How would you use technology to influence customers’ purchase decisions to increase your business’ customer base?

Solutions

Expert Solution

The consumer makes extensive research to make the purchase decision making which involves the cost of the product, the size, value generation expectancy for the consumer, decision whether to buy and what to pay like aspects. This has made the extensive purchase decision making for the business well made and desired to be completed with the utmost desire to complete the product purchase. So it’s critical to make a consumer pick a product based on the needs, advertisements done by the business to pick a desire of the consumer are all part of the purchase decision making to increase the business.

The new technologies can track a consumer’s purchase and create the desire stream to make them pick one of the products that they wish to have. This way the purchase decision can be made by the consumers based on the product offerings to increase the consumer base. This was done to complete the sale success. Hence the internet companies can select the advertisements accordingly and also enhance the consumers purchase power with the successful competition of the purchase to complete the sales. This not only enhances the consumer base but also consolidates on the purchase of the products due to well ordered advertising and the display with modern technologies.


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