In: Operations Management
Ans- Operations strategy is a plan that specify how an organization will allocate it's resources in order to support infrastructure and production activities.
Main goals of operations strategy are as follows:
• Maximize the effectiveness of production and supporting activities with minimizing cost.
• To deliver values with less costly interventions.
• Full capacity utilization of all it's organizational resources.
Some strategic decisions made in operations management are listed below:
• In strategic decisions long term achievement as target points are considered.
• In this organization try to become self sufficient in supply chain management system. For e.g. as in this organization do aggregate planning so all elements of value chain can be utilized.
• To render competitive advantage in marketplace. For e.g. To produce products with unique features and utilities.
• Brand recognition as distinct one that competitiors can't imitate. For e.g. VRIO framework.
Example related to the present context:
• If a company is providing supply door to door with the help of government authorities in current pandemic COVID-19 then people will trust this brand in future.
• Crisis management will also prove strategic advantage in future.