Question

Explain value-defining, value-developing and value-delivering processes in KFC company

Answer 1

KFC Company:

Value defining processes: value can be defined by working on several processes, these are as stated below:

• Define the target market: to define the value, we should understand what could be target market for KFC Company, who would be target audiences; we also will define Needs, expectations and voice of each customer.
• Identifying opportunities: we will indentify various alternative opportunities and select best out of them.
• Define product features, pricing: here, to define the value, we will keep strong emphasis on defining necessary features and pricing of products.
• Define channels for product distribution: we will define necessary distribution/sales and marketing channels that will expedite organizational success.

Value developing processes: value can be developed by keeping emphasis on several processes, these are as stated below:

• Develop strategies that will bring growth to sales revenue.

• Develop various offering, establish various distribution channels that will help to deliver the product values.
• Implement features and pricing in a way that can maximize sales revenue.

Value delivering processes: value can be delivered by keeping strong emphasis on communication process,

• Communicating value using promotional tools, by placing various offers like coupon code, etc.
• Communicating value through keeping strong emphasis on customer relationship management
• Deliver values using marketing tools like advertising