Question

We are expanding as clothing sport company with stylish sport outfits to austrailia

Please outline a marketing campaign for launching your product or services. Also, what media does your team recommend for marketing and why?

Answer 1

Marketing campaign are organized efforts to promote a specific company goal, such as raising awareness of a new product and services.It is made with a motive to fulfill that motive which could be introducing new product, increase brand exposure and increase sales etc. They are efforts that are strategically planned and implemented.These campaigns are not solely rely on advertising but can include demonstartion and other interactive techniques.

If you're to launch a new product, here's a full step marketing campaign that you can follow to launch product or service-

The first step is to decide the end goal of the marketing campaign and the budget for it.The key factor for a successful launch is to set goals, set a launch date and advertise before the launch date so that the campaign reaches out to more people before the launch date itself.Identify your target audience and put out a marketing campaign focussing on them.

Design the content which includes message to the target audience, a creative punchline and various photos of the product( in your case the gym outfits) which would b used in marketing through various channels. It would also include deciding the offering that is to be offered to the target audience.

Next is choosing your channel.This is a very important part in the whole marketing campaign as this would include time of campaign, place and the level of campaign. I would recommend using the digital media for the campaign as this media has the most wide coverage.Gym outfits mainly targets young men,women and teenage girls and boys who are all present on digital mediums and choosing this will be the most appropriate for launching a product.For this you can do both - advertise and promote your product. A realistic example can be - to write blog posts about your product, create a website, create a page with the name of the brand that you're going to give and the most realistic thing I would recommend is influencer marketing i.e.to choose a famous personality, co-ordinate with them and pay them for promoting your product.like a youtuber or a tik-tok famous personor an instagram famous person that could reach out to a wide people and make people know about your product and helps make a customer base from start. use all digital platforms and announce the launch date on all of them and post pictures of the outfits.

I would also recommend to go for digital campaign and then once the product is launched and has developed a customer base, not necessarily be wide then go for an out-of the box campaign that are launched in some physical place. this would build the customer base more string.example can be Nike-just do it campaign.such campaigns should be done at lower scale so that it doesn't lead to great cost.Such campaigns would add a fun element to the marketing of your product and attract customers.These technique to advertise the product after launch is ongoing promotion.It can be some social campaign too which would increase the demand of product as such campaign creates positive feelings of product in the minds of customer.

In the start , you have to have a big budget to promote your product.However you can manage in small budget also.Use the next step is that of offering giveaways, high discounts and run contest.