Question

How should Global Enterprises craft their market message? Research, find and share an example of either a very successful global marketing message or a less than successful global marketing message. (Please do not use an example from the eText.) Why do you believe these did or didn't succeed?

Answer 1

Global Enterprises should craft their Market message keeping these features in mind

1-) The message should get be on point. It should avoid any mixed meaning or mixed emotions. It means it should clearly state the message the way it was meant to be.

2-) The message should be in a common language. The message should be understandable and it should be in a language to which most of the countries understand.

3-) They should have an emotional or informal connect where the message should touch people's hearts.

4-) The message should be completely original and it shouldn't be plagiarised in any way.

5-) Global enterprises shall have a message which represents their viewpoint and their Culture.

An example of successful global marketing message is by the global conglomerate Nike - "Just do it". It is an excellent example of a global marketing message which is short, simple and easily understandable. It means that you have a desire and you should persue it. This became so successful because of the emotional connect where Nike being a sports shoes brand influenced people by this message that they should be risk free and if they have a dream , they should pursue it.