Question

Advise the restaurant manager of measures he could use to improve the menu items identified as plow-horses and puzzles on his offerings.

Answer 1

Once restaurant manager comes to know that how much is the popularity and profitability of one productive there within a time frame then he can categorised the menu is what called menu engineering matrix in which menu engineering spreadsheet will come in and it will categorised into different components like we are talking about plow horses and puzzles on his offerings. Now the y-axis with items popularity and X axis with items profitability we can draw some trending line by which we can see that the menu is tending towards puzzles or plow horses.

Puzzles items which are having high profit profitability and low popularity in your menu that the restaurant manager has to keep in mind in this medium I can sometime simply lowering prices will increase popularity that will be enough for overall profits.

Plow horses or for low profitability and high popularity in the menu which is the restaurant manager has to keep in mind the objective of plow horses is to make them more profitable. We can again work for the recipe to generate more profit version of the previous item prepare the item with some energy boosting drink.