Case Study 3:
QWERTY It is now June 2013. Qwerty Limited is an Irish based
company that designs, manufactures and sells a wide range of
wireless computer keyboards to retailers in both Ireland and
Northern Ireland. QWERTY is co- owned by twin brothers Paul and Joe
Hayes, who founded the company after graduating from their local
university with undergraduate degrees in Computer Science and
Electronic Engineering respectively. Since then, QWERTY has
experienced rapid sales growth (with modest but growing
profitability)...