Question

Computech is a company that sells computers and software. The company has a website that allows customers to post comments about the computers and software it sells. Why is it important for this company to encourage customer feedback?

• Consumers are more likely to say positive things about companies that value their opinions.

• Negative consumer feedback can actually attract more customer interest in the product.

• Most online shoppers will only buy products if they can voice their opinions about them after the purchase.

• Allowing consumer feedback makes it less likely that consumers will provide their feedback.

• Most online shoppers search the Internet for ratings and reviews before making major purchase decisions.

Paul wants to buy a new car. Which of the following is he most likely to consider when making his decision on the type of car to buy?

• the exciting new features a certain type of car includes, as highlighted in a television advertisement

• a recommendation from his mother on the best type of car to buy

• a recommendation from a local car salesperson on the best type of car to buy

• a deal website that compares different types of cars, so he can choose the one he likes best

• a car dealership's website that provides information about its cars' features and benefits

________ help determine the percentage of customers who clicked on a link on a site.

• Digital footprints

• Metrics

• Performance measures

• Audience reports

• Conversions

Niran has initiated a scam in which he counterfeited a well-known banking website and sent out e-mails to direct victims to it. By making this website look authentic, he was able to get victims to reveal their social security numbers, bank account numbers, and credit card numbers. What type of scam is Niran running in this scenario?

• hacking

• password breaking

• phishing

• intellectual property theft

• utility fraud

Answer 1

It is important for Computech to encourage customer feedback - Most online shoppers search the internet for ratings and reviews before making major purchase decisions.

It is important for online websites to communicate with their customers and prospects as it is the place of dealing with them and clarification on doubts and queries.

Following is most likely to consider when making a decision on type of car to buy - A deal website that compared different types of cars, so he can choose the one he likes the best.

A user is most likely to access reliable sources of information to buy to make decision related to make an expensive purchase like a new car.

.... Metrics...help determine the percentage of customers who clicked on a link on a site .

Metrics are the data collected related to the visitors on a website and the links clicked by users on a website.

The type of scam Niran is running in this scenario is - Phishing

Phishing is stealing personal data by faking the original identity related to bank and other confidential information.