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given fisk alloy inc's current market position, outline the market opportunities available to the company, and...

given fisk alloy inc's current market position, outline the market opportunities available to the company, and explore their strategic potential.

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Expert Solution

With rising demands of copper wire alloy from the Asia Pacific countries, presenting a lot of market opportunity for Fisk alloy inc. Majority of the market opportunities available for copper wire alloy in biomedical engineering, actuator, smart materials, extended reliability of copper ball bonds in microelectronic packaging.

Coming to the strategic potential, growing sale and manufacturing of electrical and electronics products in Asia Pacific economies majorly China, Korea and India, Fisk's copper alloy demands would register fastest growth rate during 2015-23. Among various copper alloy products, brass alloy products from Fisk would rule around 60% of the total forecasted demands. As Fisk alloy's cadmium free product, Percon is continually showing market growth , that would reconfirm Fisk's position as niche player in coming years. However with all these new market opportunities available, Fisk is trying to create some equilibrium between capacity and demands.

jeff jeffy answered 2 years ago
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