Question

Mitsubishi Corporation plans to enter the markets of Ghana with its new Sports Utility Vehicle (SUV)-- the
Mitsubishi Sogo Sosha Model. You are the Sales Manager of Mitsubishi Corporation for Middle East and African
Markets. Prepare a report for the Board of Directors detailing the feasibility of the proposed venture. Your report
should include the following:

1.1 An analysis of the situation in the aforesaid country by using appropriate tools. (15)

1.2 Industry and its characteristics in the country. (20)

1.3 Recommended strategies and explain why they are the best fit. (10)

1.4 Implementation plans. (15)

Answer 1

Answer:-

1.1)

There are some of the noteworthy strategies which are should have been performed by the administration arrangement of Mitsubishi Corporation before opting for such kind of business adventure. It is noteworthy to understand the current financial situation of Ghana.

The arrival on investment of such kind of venture must be examined by the top-level administration arrangement of the organization. It is additionally significant simultaneously to understand the new marketing landscape alongside the tremendous difficulties and openings related with it.

The interest of the client must be the main focal point of the organization and a further vital guide is required as far as the cutting edge marketing technique. The structure must be constructed dependent on the immediate marketing technique involving clients fulfillment alongside the drawn out profits which are related with it.

1.2)

Vehicle industry is at a low rate in Ghana and the odds of development are likewise low in light of the fact that Automotive industry need great capital consumption and great trained labor alongside a decent land for the fundamental tasks.

1.3) Some Recommended strategies best fit:-

Less expensive land for the activity

Recruit trained labor from some great stable country like USA.

Start with less volume creation.

Make vehicles simply subsequent to getting demand so misfortune hazard can be stayed away from.

Do a legitimate statistical surveying dependent on that make the vehicle

Utilize factual strategies to come on any outcomes.

1.4)

Before execution of the arrangement which must be successful alongside that it is critical to gather the important information in request to improve the general efficiency in that classification.

The marketing blend comes into the image where the organization needs to make compelling procedure by appropriate planning and actualize the equivalent in the genuine structure worked by the organization.

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