Question
In: Operations Management
As opposed to the more traditional forms of media prevalent in past years, the new era...
As opposed to the more traditional forms of media prevalent in past years, the new era of social media is MOST closely associated with ________.
earned media
owned media
branded media
paid media
corporate interactive media
Solutions
Expert Solution
Answer: Corporate Interactive Media
Explanation: Among all the communication channels available to companies for advertising and marketing their products, social media is the most interactive of all where brands can look forward to engaging prospective customers with their products and initiate an instant two-way communication between the brands and customers. Although, there are paid advertising tools available on all the popular social media platforms such as Facebook, Instagram, Twitter, Youtube, etc. so they can be categorised into paid or owned media as well. But among all the things, the new era of social media is MOST closely associated to being an interactive communication medium.
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