Question

How critical is New York to PBSC ? What could be done to address the NY issue and why ?

Answer 1

In Newyork bike share is an integral part of transportation system.PBSC bikes and stations are the backbone of Newyork and other cities.PBSC manufactures bikes and stations bikes.The Canadian city is headquarters for PBSC. PBSC is the parent bike entity and Bixi is the bike system in Montreal and other cities where PBSC has its operation.The PBSC and Bixi have been facing financial problem for years.The company is in debt with 6.5 million deficit and 5 million outstanding pay.The auditors expressed doubt whether the company will be able to continue its operation. The problem needs to be resolved fast as it creates as the uncertainty creates problem for many.The cash flow crisis is due to the company's expansion of international business.In Newyork city where bike share is an important transportation system , the problem is critical.

The Newyork city department of city planning in 2009 started Bicycle sharing scheme.These are ideal for point to point trips..This means individuals use bicycles when they need rather than bearing the cost and responsibility of bicycle ownership. These are short term urban bicycle rental scheme.The rational for bicycle sharing is to promote cycling, reduce air pollution etc.