Question

Topic = Sales promotion defination (100 words ) explain (150 words ) and give two examples ( eg. how it works , steps involved use and limitations and specific products organisations or issues and etc ) around 150 words plagiarism free

Answer 1

Sales promotion defination and examples -

Sales promotion refer to various techniques used to stimulate the purchase of a product or brand. It has a tactical rather than strategic role in marketing communications and brand strategy, it is a form of advertisement used within short period of time. It influences the market and help in increase the sale of the products. It consists of various promotional mix elements, such as bith media and non media.

Sales promotion can be directly directed at either consumer or distribution channel. It helps to target customers and promotes product of the company. It includes several communications activities that attempt to provide added value and incentive to the stake holders. Sales promotion is implemented to attract new customer, to hold existing customer, to overcome competition, and take advantage of market research.

Examples of sales promotion are contests, coupons, rebates, product sample, freebies.

There are various steps involved in sales promotion -

1. Setting objectives - Sales promotion objectives may vary based on the target market. There are differenct objectives for customer, intermediaries, etc.

2. Selection of promotional tools - Promotional objectives form the basis for selecting the most appropriate sales promotion tools. The cost and effectiveness must be assessed in regards with achieving this objective.

3. Planning sales promotion programme - The major decisions that need to be made when designing the same promotion programme relate to the timing of the promotion.

4. Pre-testing - This needs to be undertaken to ensure that potentially expensive problems are discovered before the full launch of a promotion.

5. Implementation - It must be implemented based on the lead time and sell in time.

6. Evaluation - The performance of the promotion needs to be assessed against the objectives set.