Question

Hello, I need,

Overview of the book - S. Galloway, (2017), The Four: The Hidden DNA of Amazon, Apple, Facebook, and Google, Random House. ISBN: 0525501223

(one page).

This should be a general and concise summary of the book. Even though you are summarizing the book, the actual writing must be in your own words.

Could someone help please?

Answer 1

"The Four" is a book that examines and takes on the tech organizations (Facebook, Google, Apple, and Amazon) that the writer, Scott Galloway, views as the four horsemen. It is more engaging however less point by point and centered than others of a similar vein. Galloway has a varied history that illuminates his book.

These encounters have presented to him some remarkable thoughts that make the book worth perusing, regardless of whether one can't help contradicting him. For instance, he views Apple as the large four organization well on the way to keep its predominance in the 22nd century since it is an extravagance brand closely resembling Louis Vuitton, which was established in 1854. Not at all like extravagance marks in style, plan and development in shopper innovation gadgets is driven by propels in building progress, to which Apple has no restraining infrastructure.

Then again, he thinks about Google as a one stunt horse (search, supported by promoting) which is defenseless because of potential forthcoming fights with Europe and the US in regards to information protection and publicizing.

By and large, he considers every one of these organizations helpless: the overall population generally has believed these organizations to be provocative, shrewd, and fabulously gainful to society, and this view has prompted a splendid run of political achievement (staying away from expenses and guideline), an unmistakable preferred position in contracting the best ability, and modest capital. Be that as it may, as Microsoft before them , may lose such kindness. The framework, information, and time points of interest these organizations have in key segments are huge, he contends, yet so is the (potential) loss of ability and modest capital. In the event that the most recent a half year are any sign, it appears as though Facebook has just begun going down this street.

The part which I find most intriguing is the conversation on media, and what the old-watch media organizations could have done against Google and Facebook back in the mid 2010s. Here, Galloway is relating an individual story of when, as a New York Times load up part, he drove an at last bombed exertion to recover the organization to battle against Facebook and Google. He proposed that the organization could have shaped a media consortium which forestalled all scratching and on location conveyance via web search tools and Facebook, and afterward offered such rights to the most noteworthy bidder. This consortium would accordingly have better adapted the administration it was giving tech organizations. As Galloway tells it, the NYT CEO didn't oblige the arrangement since it was stressed that Google would fight back by minimizing the substance ranch About.com, which NYT possessed at that point (Google wound up downsizing every single substance ranch in the long run in any case, and the NYT sold About.com at a misfortune). I don't know the exertion would have succeeded, however the thought fills in as the incorporated simple to what a few scholastics are proposing in regards to information markets, where we as customers are paid for the enlightening substance we give these organizations to free.