Question

in brand management what measure are in place to asses whether your objectives have been achieved?

how and when will measurement take place?

Answer 1

In the purpose of Brand Management, following are the measure should be taken by us that further can ensure that our objectives have been achieved, these are as stated below:

• We should check Email marketing performance and collecting few data on email marketing will help us to know how the brands are penetrating in the market of target audiences, these are like Email Open rate, Email delivery rate, Unsubscribe rate, Conversion rate, number of share and click through rate. Once we started with email marketing campaign, we can start all such measures over some period of time.
• We will measure social media reach and how engagement is taking place in social media platform. Social media growth can be measured with the help of knowing number of followers on linkedIn, Twitter and number of likes on Facebook, such measure can be done throughout the project or organizational life cycle.
• We can also review sales growth, lead generation, number of customers as retained over certain time, how is cost outflow towards doing acquisition of customers, and we will also check website traffic and lead conversation through web portal. All these should be done throughout the project or organizational life cycle.