Question

Identify the pricing policy(ies) used by the producers in each case. Give reasons and important conditions to support
your arguments.
(e) The customer who purchases up to 1,000 Baht in one day may use the receipt to buy products from the store at 5
percent discount.
(f) Monday special offer at See Fa Restaurant : Order 2 dishes + one dessert costs only 64 Baht.
(g) The price for genuine HP Laser printer cartridges is a lot more expensive than the imitated or recycled ones.
(h) MS Office Suit (Words+Excel+Access+PowerPoint) is cheaper than the combined purchase price of each individual
computer software package.
(i) Just Talk from TA Orange offers many pre-paid cellular phone services ranging from 300 Baht, 500 Baht, and 1,000 baht

Topic : monopoly

Answer 1

e) In order to increase sale of its products producer is advertising/announcing that if any customer purchases goods worth 1000 Baht he may use the receipt to get 5% discount at his store on products.

Above strategy is a good strategy to increase sale of store because customer attracts on this type of strategy where discount is given and this strategy surely works in developing country like Thailand.

f) This is the kind of strategy in which in order to sell or increase sale of both of the products(dish & desert) producer offers combo offer since if any consumer will buy these two products separately he or she will have to pay more instead of combo offer of two dishes+ one desert. And this strategy really works both for producer and consumer since producer can increase sale of his products and gain profit and consumer can save money and through this strategy producer is actually luring consumers to his restaurant.

g) This strategy is made by considering purchasing power of the society or people and their buying behavior and this strategy is used by producer in order sell his products vis a vis HP cartridges which are generally costlier due to its brand value and image whereas low cost product sold by producer does not have similar brand value and image and due to that are cheaper on the pockets of consumer and still are worth to be used.

h) This is the strategy to sell full package to consumer instead of single software, i.e. word, excel, access and powerpoint since by employing this strategy producer can sell the full package to consumer and simultaneously recover his high cost in making these software since this software are the one which requires regular updates and in order to gain confidence of consumer in them and also to induce them and other customers to purchase them this strategy really works for the increased sale, revenue and profit for the producer.