Question

In: Finance

When calculating ratio analysis of a company in china, does it make sense to use the industry ratios of US to compare?

When calculating ratio analysis of a company in china, does it make sense to use the industry ratios of US to compare?

Solutions

Expert Solution

It doesn't make sense as the market is totally different. Companies across geographies act differently as the consuming pattern of customers is different across the globe. A particular item may be in high demand in a particular country, whereas it may lack the desired demand in other countries due to different consumption patterns. Developed countries usually have a demand for luxury goods, whereas developing countries may have a demand for essential commodities.


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