Question

Transforming Luxury Distribution in Asia: Bluebell's Makeover in the Face of Digital Disruption

:Question:

1) Who are Bluebell's customers?

2) How does Bluebell segment them?

3) Moving forward, should they keep or alter their segmentation and if so, how?

4) Bluebell has described itself as having an entrepreneurial spirit and ready to adapt to new challenges. what's the DNA of its entrepreneurial spirit?

Answer 1

Transforming Luxury Distribution in Asia: Bluebell's Makeover in the Face of Digital Disruption

:Question:

1) Who are Bluebell's customers?

Bluebell is a luxury goods distributor for Western luxury brands such as Louis Vuitton, Davidoff, Moschino, Manolo, Blahnik or Jimmy Choo in Asian markets. Bluebell usually works in B2B ecosystem. Bluebell customers are distributors, retailors in B2B segment & end customers as well in digital.

2) How does Bluebell segment them?

Retail,

Wholesale

Webstores

3) Moving forward, should they keep or alter their segmentation and if so, how?

Looking at the digital growth of business and people moving to online platform of buying brick and mortar stores will exist for for touch and feel. Going forward there should be Omni channel only 1 channel with over ridding commission for sales agents. Which will help in reducing cost of operations and make product penetrate.

4) Bluebell has described itself as having an entrepreneurial spirit and ready to adapt to new challenges. what's the DNA of its entrepreneurial spirit?

Bluebell Group is a distributor of luxury, premium, and lifestyle brands since 1954 across Asia. They have established them selves over last 6 decades and able to sustain in this world of digitization.They have been able to build partnerships in Asia through trust. It is one of the oldest companies which adapted to changing buying pattern and is growing strong. The DNA of founders exhibits entrepreneurship, which is central their culture and business. Bluebell has contributed to the success of entrepreneurs in Asia with their entrepreneurial spirit.