In: Accounting
Question 1: Read these articles
(i) Big Data
(ii) Business Analytics: Transforming the Role of Management Accountants
(iii) Data analytics and the role of the Management Accountant
Answer this question: Discuss how big data and data analytics are changing the role of Management Accountants.
Question 2: Read the article and watch the related videos
(i) Short-Term Business Decisions: Product Mix Decisions
(ii) Data Analytics for Better Product Decision Making by PM at Mixpanel
(iii) How global product teams drive growth with data
Answer this question:
One of the applications of Management Accounting is in short-term business decisions: Product Mix Decisions. Discuss how management accountant can use big data and data analytics in product related decisions.
ANSWER IN YOUR OWN WORDS.