Question

TASK: ( answers should be computerized and in details - please do not copy and paste - about 1500 words )

Select an organization of your choice and carry out the following tasks. Conduct a research on the marketing and promotional strategies of the organization selected. Your Report should include the following:

1. Introduction

2. Summarize the various promotional strategies used by the organization in implementing an Integrated Marketing Strategy. Identify the risks associated with promotional campaigns and discuss how they can be prevented.

3. Design an Integrated Marketing Communication strategy for the chosen company incorporating the different elements of the Promotion Mix.

4. For the above chosen company, design an effective and creative marketing communication (print advertisement) of your own, for any one of its products for the chosen target market. You can incorporate the logo of the chosen company, though the three creative tactics—headlines, subheads, and body copy should be your own creative work.

5. Conclusion

Answer 1

Integrated Marketing Communication are a very important type of communication tools inside an organisation for providing efficient communication model. Gradually increasing tips in this specific set of tools is very necessary for provision of a specific model in an organisation.

There are 6 steps in Integrated Marketing planning

Knowing the targeted audience
Developing the situation analysis
Determine the communication objectives
Determination of the budget
Applying Strategies and tactics
Evaluation and Measurement

Knowing the target audience

By knowing your target audience you can easily implement the Integrated Marketing strategy into your organisation and can provide the most effective way of the integration. Badminton your audience you can easily apply Different techniques as well as communication model into different integrated marketing strategies for taking out a better outcome.

Developing the situation analysis

Best specific term is generally defaulter SWOT analysis for the organisation. By carrying out a SWOT analysis we can easily increase the brands internal strength as well as assessment of the business and can be provided. This specific strategy provide the base and support for the organisational determination of opportunities and threats as well.

Determine the communication objectives

Determination of we can implement the needed strategy into the organisational structure. Determine the goal that what you want to accomplish with her specific Integrated Marketing Communication strategy can increase the overall effectiveness of your plan's term.

Determination of the budget

By determining the overall require budget for the organisation and calculating the available funds can easily help you in determining the correct strategy according to your budget for the betterment of the organisation. This is specific step is necessary to determine the overall size of the applicable strategies.

Applying studies and technique

After selecting the budget one should be easily able to apply the selected strategy and tactics and to the organisational communication. To accomplish the objectives you need you can apply the strategies as well as tactics on specific actions by providing the budget selected.

Evaluation and measurement

After applying detecting and overall steps which we have followed evaluation of the effectiveness of the IMC strategy is very necessary. For looking is each and every step of the plan is working out efficiently and correctly evaluation and measurement of the specific strategic is very necessary. By measuring and evaluating you can easily determine the errors in the specific IMC strategy and can provide a better support for the next time.

Different strategies which are being used by Procter and gamble to maintain competitive in the market as well as using social media as a tool for the Integrated Marketing Communication for the product has been very influencing. Charmin is one of the main products for Procter and gamble which was highly promoted over the social media using humour.
Their humorous treats and hashtags made it more effective for the society and increase the level of promotion for the charmin toilet paper. Hashtags such as #tweetfromtheseat was the very widely popular and help in gaining massive amount of promotion for the product.
By having a clear choice of the tone of voice and targeting the audiences which requires that product, overall implementation of the strategies for using the Integrated Marketing Communication is utilised to the help of the social media and the tools.
Exploring different available markets as well as expanding the market network and constantly providing information over the different social media platforms as also help the product to maintain its identity into the society and the social media has very badly affected the overall sales of the product.

All in all we can say that charmin toilet paper has been a very widely successful social media campaign from the Procter and gamble and this use of Integrated Marketing Communication in social media has widely increase the level of implementation for the product.