Question

How does BMW increase its sales

Answer 1

BMW increases its sales through below strategies:

1. Globalization strategy: BMW continues to expand its presence in newer territories and also increase its stronghold in the existing territories. BMW has tied up with a lot of distribution channels which helps the company meet its sales targets.

2. Marketing strategy: BMW focusses a lot on it's marketing strategy and ensures that it's products reach the target market segment and the company creates a positioning in the minds of its customers which makes the customers buy it's cars.

3. Brand value: BMW has created a strong brand value and continues to give high importance to creating a valuable brand which is important for the company to retain its existing set of customers and also create new customers. Brand recall value and brand essence of BMW is very high and the company also uses brand ambassadors to carry out the good brand image in customers minds.

4. Research and innovation: The company has placed a lot of emphasis on research and innovation and continues to bring new features in its car models and also create new models as well. This is aligned with customer preferences and with latest technologies. Hence the company ensures that all the latest design features are available in its vehicles and customer satisfaction is achieved.

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