Question

A beverage company target market includes: local organizations, the island university as well as different universities in the Caribbean region, supermarkets, retail companies and different companies in the region through exportation. Jason is seeking to obtain data to introduce a new Malt beverage to the Market. This data will be obtained through the use of a survey distributed to the Local University students. However, he found these students to be non-cooperative at times and wondered whether the data supplied was fudged.

From observation, the market research is limited to just the university students.

Questions

i)List and explain the disadvantages of having limited data in a research report

ii) List and explain the disadvantages of having a limited market research report

Answer 1

i)List and explain the disadvantages of having limited data in a research report

Due to limited data in a research report ,

Disadvantages are:

• If available data is limited,means ,If sample size is too small, it will be difficult to find significant relationships from the data, as statistical tests normally require a larger sample size to ensure a representative distribution of the population and to be considered representative of groups of people to whom results will be generalized or transferred.
• If research report has limited data then there will be a lack of available and/or reliable data ,so it may result in inaccuracy
• limited data in the research report may create a problem in understanding the research problem you are investigating

ii.List and explain the disadvantages of having a limited market research report

Disadvantages of limited market research report are:

• Limited data  in market  research can hamper effectiveness and accuracy of the report.
• Marketing research studies consumer behavior and marketing environment &  these factors keep on changing,so limited market research will be not able to give exact information.
• Limited data  in market  research will lead to non-availability of a reliable data that will affects market research report.
• Due to limited data market research report has a limited scope.
• Due to limited data market research report has a limited practical value.
• It may results in unreliable report,there may be a huge difference in actual result & market research result.