Question

The drive-in cinemas offers both the comfort and security of social distancing. An entrepreneur figured out the key factors that affect the consumers' decision to visit the drive-in cinemas are economic, functional, marketing/advertisement, personal factors, psychological factors and socio-demographic factors (such as race, age, occupation etc.). Imagine that you are working for a marketing research company and you have been asked to come up with 10 - 15 comparative and relational research questions and identify which component each RQ corresponds to.

Answer 1

The research questions to analyze the consumer’s decision about drive-in cinemas:

· What is your age? - Demographic

· What is your gender? - Demographic

· What do you do for a living? – Demographic and Economical

· What will be your yearly income (approx. range)? - Demographic and Economical

· How much are you ready to spend on a movie? - Economical

· How many times a month, you like going for movies? – Personal

· With whom do you prefer going for movies ? - Personal

· Is the experience of drive-in cinemas comfortable? – Personal and Functional

· Is the experience of multiplex cinemas comfortable? - Personal and Functional

· What is your best movie experience? – Personal and Psychological

· Do you prefer multiplex cinema because of the ambience and air conditioning? – Personal and Functional

· Why do you prefer drive-in cinemas? – Personal and Functional

· Why will you not prefer drive-in cinemas? – Personal and Functional