In: Finance
1. In order to meet new Homeland Security guidelines, the Eagles install new facial recognition technology that can instantly identify all patrons entering Lincoln Financial Field. Installing the new security system costs the team $150 million. Once installed, it is essentially costless to operate. Use the appropriate economic framework to derive the impact of installing this system on ticket prices to Eagles games.
The installation of new facial recognition technology by the Eagles for complying with new Homeland Security guidelines would have a cost of $150 million to the team. The technology would lead to instant identification of patrons entering Lincoln Financial Field and has essentially no operating costs, once installed. As a result of this investment, the ticket prices to Eagles games would increase by a fixed amount as the $150 million investment must be covered going forward within a specific time period, say 6 years. Hence, there would be an increase to ticket prices to Eagles games by certain fixed amount going forward.