Question

1. Newport Industries is one of the first producers of a unique consumer product. The company has chosen a low-price strategy, hoping this will enable them to quickly attract many customers while discouraging potential competitors from entering the market. Newport's approach to pricing is a classic example of the skimming strategy.

   True

   False

2. The ability to integrate computers into the design and manufacture of products has had the greatest impact on production techniques in recent years.

   True

   False

3. In the evaluation of the promotion, it's best to establish a promotional strategy that can reach multiple targets rather than developing a separate promotion mix for each target group.

   True

   False

4. Bright Electronics has found it needs to reorganize, including a significant trim of its middle management. This action will likely result in

   		acquiring additional firms.
   		flattening the organization and empowering employees, allowing them to get closer to the customer.
   		increasing the size of its traditional departments to handle 24/7 operations.
   		centralizing its decision making to better control its total quality management program.

5. Empowerment means:

   		giving employees the authority to make decisions.
   		making certain that employees always defer to management when making decisions.
   		hiring employees that do not require training due to the costly nature of this activity.
   		asking employees to write the policies which govern their jobs.

6. School Days Centers specialize in helping students with difficulties. With locations around the country, each center consists of a manager and several tutor and counselors. The counselors and tutor have a great deal of flexibility to design programs specifically for individual students. In fact, these first-line employees are considered to be the key people in the organization, and the manager's main function is to assist these employees in matters such as scheduling and securing necessary materials. This type of arrangement suggests that School Days is an inverted organization.

   True

   False

Answer 1

1. Newport Industries is one of the first producers of a unique consumer product. The company has chosen a low-price strategy, hoping this will enable them to quickly attract many customers while discouraging potential competitors from entering the market. Newport's approach to pricing is a classic example of the skimming strategy.

Ans: False. This is an example of penetration pricing. Wherein prices are kept low to gain market share in a short time.

2. The ability to integrate computers into the design and manufacture of products has had the greatest impact on production techniques in recent years.

Ans: True. The computer plays a significant role in the automation of menial tasks

3. In the evaluation of the promotion, it's best to establish a promotional strategy that can reach multiple targets rather than developing a separate promotion mix for each target group.

Ans: True. If we have to reduce costs.

4. Bright Electronics has found it needs to reorganize, including a significant trim of its middle management. This action will likely result in

Ans: centralizing its decision making to better control its total quality management program.

5. Empowerment means:

Ans: giving employees the authority to make decisions.

6. School Days Centers specialize in helping students with difficulties. With locations around the country, each center consists of a manager and counselors. The counselors have a great deal of flexibility to design programs specifically for individual students. In fact, these first-line employees are considered to be the key people in the organization, and the manager's main function is to assist these employees in matters such as scheduling and securing necessary materials. This type of arrangement suggests that School Days is an inverted organization.

Ans: False. This is a straight structure and not an inverted structure