Question

Why is the use of direct marketing increasing faster than overall sales growth? (Meaning that it is likely becoming a larger part of the overall promotional budget spend).

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Answer 1

Direct marketing talks about promoting a service or product directly to the customers, which also help us to measure results quickly. In today’s era most companies are focusing on direct marketing as It is increasing growth in higher numbers than the overall growth. Few reasons are as follows

· Higher targeting and segmentation – the best advantage of such marketing is that you can contact your customers with the use of personalized messages. Proper investigation must be done to identify consumers and put your efforts on them.

· Optimizing the budget – when you target a pet of consumers, you can set goals and can work on it with minimum budget.

· Increasing sale with customers – Direct marketing help one to communicate to their customers directly and make a bond between them and add on vales to it. It helps to send personalized messages, mails and benefits to them and develop a bond among them.

· New opportunity – it helps you to cope up with the market demand and serve accordingly.