In: Economics
In the 1950s, Americans needed to break away from the conformative bland lifestyle that their parents grew up in there was a growing sense that there was going to be a major cultural change through consumerism. The earlier generations contradict the ideals of the new generation because they were two different "societies defined by reciprocity and status versus societies driven by individualism and markets." The generation that wants to lead a new life with their families in the suburbs while working boring jobs and denying that their lives are not really that great.
Levittowns, for instance, was a great escape for Americans from the city life, but all the houses looked exactly the same because they were mass-produced for performance rather than style and design. All these families lived in virtually a fake world, "The New Urbanism aims to reverse the monoculture of plain, cul-de-sac sprawl that is being scratched to the ground at the outskirts of every metropolitan area while their heart is being hungry by widespread disinvestment."
For the birth of this capitalist consumerism, the Levittowns offered a home. With the driving need to buy buy just because people could easily find the choices, there had to be places where these Americans could go shop, Ferkauf cue. His vision of introducing shopping malls in American society was another key component of this period's increasing consumption. Then these malls needed places to fast-food when McDonald's was established. Based on convenience and money concepts, these malls and fast food restaurants
Convenience for the people and money for the producers, again a brilliant economic proposal, but not one that fuel diversity or individualism. Which at this time was the goal of producers to create products that people would like to buy and could easily be replaced by the "next big thing" because these people were naive and willing to spend money on anything they thought would make them stand out. American consumerism was driven by populism in the 1950s but reverted to a mass movement of conformity when manufacturers sat back and flourished as the economy grew because of the naive consumers.
There are computers, television, medicine, food production in these industries. It was the consumerism boom of the 1950s that sparked innovations for many small businesses, big business and big food businesses. The American dream now is guided by this consumerism. People are buying for pleasure, entertaining guests, impressing their friends, or feeling empowered about others. here is more freedom for individuals in the modern markets. Now Americans have more choices to buy from which they can separate themselves from those around them, whether it's clothes or good material.