Using an example of each, expalin the key differences
in the consumer decision making process between...
Using an example of each, expalin the key differences
in the consumer decision making process between a product or
service from both high and low involvement categories?
Consumer Decision-Making: Describe the process of consumer
decision making for either hospital services or insurance
services. What are the keys elements that influence
choice? Consider family, friends, culture and sub-culture, social
class, etc. in your answer.
Discuss the differences between the Business Buying
Decision Process and business buyer behavior and the Consumer
Buying Decision Process and consumer buyer behavior.
Chapter
12
List the
five activities in the consumer decision-making process with
examples for each.
Describe
the three major decision-making perspectives. Describe a purchase
decision you or your family made that illustrates a combination of
these perspectives.
Explain
antecedent conditions. Give some examples of antecedent conditions
that shape consumers’ perception of value.
Compare
and contrast the three decision-making approaches. Describe which
one you used while making a recent purchase.
Define
universal set of alternatives. Describe the three categories of
alternatives...
Discuss the differences among decision-making under certainty,
decision-making under risk, and decision-making under
uncertainty.
Using the EMV criterion with a decision tree, describe how you
would determine the best decision.
Briefly discuss how a utility function can be assessed. What
is a standard gamble, and how is it used in determining utility
values?